Drinking less but betterPublished on April 17, 2020
Drinking wine has been a constant and positive feature in society, central to many cultures around the world. But while the enduring place of drinking wine within human history is well documented, it’s also true that the relationship we have with alcohol has changed many times. Each generation has its own habits and styles and now, putting aside the drinking uptick due to the virus, we are living through another of these generational shifts.
A recent report by industry insight service Wine Intelligence revealed that the number of regular UK wine drinkers has fallen by around one million since 2015. In particular, young adults are drinking less. Nearly half of UK regular wine drinkers claim that they are actively moderating their alcohol consumption. Those who have remained committed to wine indicated they are ‘drinking less but better’, shown by a decrease in weekly consumption, but an increase in per bottle spend both in bars/restaurants and at home. This trend is primarily driven by younger UK wine consumers who are seeking differentiation and excitement by trying new styles of wine rather than drinking the wines their parents consume.
All the wines on the Winecroft list are premium wines. In the spirit of drinking less but better, share (physically or virtually!) a bottle of the elegant 2017 Franz Haas Pinot Grigio or the outstanding 2016 G.D. Vajra Barbera d’Alba with friends/family this weekend.